Interview with Nihal TC

Initially, technical apparel was predominantly reserved for military personnel, firefighters, and other professionals, primarily for safety and performance reasons, often geared towards elite athletes. We have disrupted this paradigm by democratising technical apparel, making it accessible for everyday wear. We believe that our daily lives are like performances that can benefit from the functionalities offered by technical apparel.

Conductive yarns are the most exciting. They play a crucial role in the development of advanced textiles, enabling the creation of garments that are not only functional and comfortable but also intelligent and interactive.

Initially, our focus was on crafting the most comfortable garments suitable for Indian weather. However, our journey towards creating tech-enabled products was sparked by the desire to enhance our customers’ daily comfort beyond just providing excellent fit and fabric options.

We maintain a close connection with our community, affectionately known as the ‘comfiverse’. By engaging in conversations about their daily discomforts and challenges, we gather valuable insights. Through a collaborative effort between our community’s feedback and our dedicated R&D team, we develop innovative solutions that significantly improve people’s comfort and well-being.

Currently, our collection features over four innovative technologies, with many more in development. Our primary focus is on enhancing everyday comfort through these advancements. These technologies include: Zincfused for odour control, Sunguard for UV protection, Aerochill for temperature control, and Aerotrek for lightweight yet effective water repellency.

We strongly believe in raising awareness about the harmful effects of UV rays on our skin, a topic often overlooked beyond concerns about tanning. To address this gap, we have introduced our Sunscreen jacket—aimed at promoting sun protection during daily commutes when exposure to the sun is high. Our commitment to safety and effectiveness is evidenced by rigorous testing conducted in reputable labs, equipped with the necessary facilities and authority to provide certification.

As a tech-enabled clothing brand, we prioritise the fusion of functionality with comfort, and then fashion. We firmly believe that not all fashionable garments offer comfort, and conversely, not all comfortable, functional clothing is fashionable. However, we still ensure that all our products maintain a neat and crisp appearance across our entire product line.

As previously mentioned, we are continuously developing new technologies aimed at enhancing daily comfort. Our goal is to address the specific challenges posed by Indian weather conditions and lifestyle, ensuring that our products cater to the needs of our local customers. While many international brands may offer products designed for their own climates, we prioritise solving the unique challenges faced by individuals in India. Our focus is on growing within India by providing solutions tailored to our customers’ needs, rather than relying solely on brand recognition from international products.