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Home / Interviews / Interview with Silke Brand-Kirsch
Silke Brand-Kirsch
Silke Brand-Kirsch
Executive Partner
TT: What are the trends in nonwoven segment and what new can be expected from this field? How has the market for the same evolved over the years?

The evolution of the nonwovens sector is characterised by both traditionally used materials (e.g. woven, paper, film) being substituted by fibre-based products as well as complete substitutions in the entire product cycle. This ensures steady growth and capturing of new markets. In the textiles sector, a certain attainable degree of substitution can be observed; but entire penetration of a whole application is very rare. There is always room for other technical textiles (e.g. knits, woven, net). Globally, the total market volume for technical textiles is still four times larger than the nonwovens market. Like all durable markets, the segment's spread is much broader with the highest share of technical textiles in the mobile tech segment, followed by building or construction and industrial applications.

TT: Which domestic or global fairs do you attend and what do you expect to gain from there?

Schlegel und Partner visits the leading fairs and events of its key industries which are in the transportation sector, the IAA and SAE, for the textile and nonwovens sector, the Techtextil, INDEX, IDEA, ANEX, Vision+Insight, Outlook and in the chemical sector the ACHEMA, and Feica. The main purpose of our attendance at these fairs and events is, in addition to networking, to get deeper insights into novelties, carry out expert interviews and to broaden our general knowledge of the markets.

TT: What are the qualities that distinguish Schlegel's products from your competitors?

Schlegel und Partner is the missing link between market research and strategy consultancy. We transform information into knowledge and knowledge into strategy. We are 'Your Market Insighters' basing strategy on in-depth knowledge of markets to facilitate a solid ground for decision making. With 2,000 successful projects and a deep knowledge of a large variety of sectors, technologies and regions, we employ over 40 professionals from all over the world and are able to provide our clients with fast and reliable first-hand market information and strategy recommendations.

TT: What are your views on sustainability and how can sustainability be integrated?

Projects on sustainability have strongly increased over the previous years. We've covered various topics - from improving the exploitation of resources, using biodegradable feedstock and reusing waste to concepts that target the consumer (e.g. diaper waste collection) or for the automotive sector (thermoplastics vs thermoset products). Our clients are looking for new opportunities to work on their CO2 footprint or to generate unique selling propositions based on these concepts. Our research has shown that the willingness to pay premium for having a sustainable material is limited. Without legislation or restriction made by specifications, it is very hard to market these products.

Published on: 16/06/2015

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of technicaltextile.net.


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