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'Diaper market growing 20%' - Stork Nest

18 Jul '13
2 min read

The demand for disposable diapers is increasing worldwide. There are several reasons for the increase such as higher birth rates, better technology and more availability as well as other factors. There are a few countries that are seeing demand for disposable diapers increase consistently. They are China, Africa, and India.

The Growing Chinese Disposable Diaper Market

China is seeing a growth in the use of disposable diapers due to trends that include an increase in births and increased availability of disposable diapers in more rural communities. China's population is close to 1.5 billion people and growing which is encouraging to disposable diaper manufactures.

Africa's Increasing Demand for Disposable Diapers

Some estimates state that Proctor & Gamble, the makers of Pampers, have seen a growth of 37% in Africa which is up from five years ago when it was 27%. Better technologies and increased availability have led to the growth trend. Because of the increase in demand, disposable diaper manufactures are developing marketing strategies in many undeveloped countries.

Children in India are Benefiting from Disposable Diapers

Children in India, as well as many other areas of the world, have historically been faced with preventable but deadly diseases that can be caused by poor hygiene. Disposable diapers help to improve hygiene and in turn lower instances of disease. Prices for disposable diapers are relatively low in some areas of the world and while not affordable for everyone their use is increasing at an impressive rate.

"As technology has improved and manufacturers are now producing more eco-friendly disposable diapers they are becoming a more viable option around the world," explains Nicole Bruck, Marketing Development Supervisor for Stork Nest. Due to a saturation of the market and lower birth rates In the United States, the sales of disposable diapers here have not seen much of an increase in demand.

About Stork Nest:

Stork Nest is a premium diaper and youth and training pant supplier. Teaming up with industry leaders to offer consumers the best options, Stork Nest's operations are based out of Georgia. Their online market focuses on giving parents the top-quality products they need at the low-level prices they want.

Stork Nest

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