China's Babycare joins Eastman, Avery Dennison for sustainability

Babycare plans to establish a long-term, extensive strategic alliance with Eastman whereby both firms, by engaging in-depth collaborations involving the R&D and supply of raw materials as well as supply chain support services, will jointly develop innovative materials and product solutions that are safe and sustainable for parents and new-borns while exploring possible collaborations in the realms of functional materials and eco-friendly fibres, the involved parties said in a joint press release.

Babycare had earlier partnered with international professional adhesive tape supplier Avery Dennison in 2021. Their collaborative efforts have produced a disposable tape solution suitable for the soft bottom layer of Babycare Camellia Gentle series pull-up pants. Through joint research, the two companies have addressed pain points facing the industry by enhancing product quality and user experience through an improvement to the bonding method between the disposable tape and the outer layer material.

Currently, Avery Dennison’s disposable and front waist tapes have been applied to various product lines of Babycare pull-up pants. With the new strategic partnership, Babycare and Avery Dennison expect to engage in comprehensive, in-depth collaborations involving R&D, supply chain, marketing, and product quality control.

“Both Eastman and Avery Dennison are world-leading international material science companies and share their philosophy and values with Babycare in terms of safety, innovation, and sustainability,” indicated Babycare founder and CEO Kuo Li. “We plan to continuously provide users with reliable, valuable innovative products and services through the tie-ups with the two firms, with the ultimate goal of raising quality standards throughout the maternal and infant sector.”

“By building a new strategic partnership with Babycare, one of the top Chinese mother and baby brands, Eastman serves as a model for industry peers when it comes to expanding business in China and promoting the concept of delivering products that are healthy and safe there,” stated Zhang Chunyan, commercial director of Eastman’s Specialty Plastics Division for the Asia Pacific region.

“Babycare’s core value of ‘customer mindset’ coincides with our Avery Dennison value of ‘external focus’,” said Robin Lu, general manager for Avery Dennison Performance Tapes. “The cooperation with Babycare aligns with the strategic direction of long-term sustainable development for Avery Dennison Performance Tapes in the Chinese personal care market.”

The signing of the new agreements with Eastman and Avery Dennison increases Babycare’s number of strategic partners worldwide to eight, following tie-ups with Symrise, Sateri, Lycra, Henkel, Signify, and Dow Chemical Company. The array of partnerships covers a wide range of sectors, including fibres, adhesives, and lighting products.

Babycare offers a variety of products including diapers, tissues, feeding supplies, toys, travel goods, home accessories, and so on. 

Fibre2Fashion News Desk (NB)