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CloroxPro introduces plant-based Clorox EcoClean disinfecting wipes

08 Aug '24

3 min read

CloroxPro introduces plant-based Clorox EcoClean disinfecting wipes

Pic: CloroxPro/PR Newswire

Insights

CloroxPro has expanded its Clorox EcoClean line with new disinfecting wipes made from 100 per cent plant-based materials and a naturally-derived citric acid.
Certified by DfE, these wipes kill 99.9 per cent of germs without bleach, ammonia, or alcohol, and use 38 per cent less plastic.
They are ideal for shared spaces and align with sustainability goals.

CloroxPro, the trusted makers of Clorox professional products, has announced the expansion of the Clorox EcoClean product platform with the launch of Clorox EcoClean disinfecting wipes. These Design for the Environment (DfE)-certified, ready-to-use wipes are made with a 100 per cent plant-based substrate and naturally-derived, citric acid active ingredient that kills 99.9 per cent of germs without bleach, ammonia or alcohol.

Designed with people and the planet in mind, Clorox EcoClean disinfecting wipes clean and disinfect without harsh chemical odours and with 38 per cent less plastic. They are ideal for use in shared spaces because they are gentle on surfaces—such as doorknobs, countertops, tables, desks and more—but tough on grease, grime and germs, including cold and flu viruses, norovirus and COVID-19.

"The demand for eco-conscious cleaners and disinfectants continues to increase as facilities prioritise the comfort of their staff and meeting their sustainability goals," said Kyra Caskey, senior director of marketing, CloroxPro. "This is why we are proud to expand the Clorox EcoClean portfolio with ready-to-use disinfecting wipes that offer cleaning professionals an eco-conscious alternative that works just as well as the leading professional disinfecting wipe.”

Clorox EcoClean disinfecting wipes are the newest addition to the Clorox EcoClean product line, which also includes DfE and Safer Choice-certified cleaners and disinfectants. Clorox EcoClean Disinfecting Cleaner is a ready-to-use disinfectant cleaner made with a plant-based active ingredient that kills 99.9 per cent of illness-causing germs in two minutes or less, including cold and flu viruses, COVID-193, norovirus, Staph and MRSA. Clorox EcoClean All-Purpose Cleaner is a ready-to-use cleaner formulated without parabens, dyes, phthalates, phosphates, petroleum solvents or SLES that breaks down grease, grime and dirt; perfect for use in restrooms, workspaces and school eating areas. Clorox EcoClean Glass Cleaner is a ready-to-use, non-ammoniated product that leaves glass and mirrors clean and streak-free; specifically designed to cut through dirt, smudges and fingerprints, the company said in a press release.

"The expansion of Clorox EcoClean comes at a time when interest in and need for effective, eco-conscious product solutions is skyrocketing – as of April 2024, certified eco-conscious products are required for new custodial contracts that maintain federal buildings and three in four US states have environmental purchasing policies in place," added Caskey. "At CloroxPro, we are committed to helping our customers meet their goals, and EcoClean Disinfecting Wipes are a testament to this commitment."

All Clorox EcoClean products are made using 25 per cent post-consumer recycled plastic packaging and can help facilities reach their sustainability goals, including meeting requirements for LEED, ISSA CIMS - green building, and healthy green schools and colleges.

Fibre2Fashion News Desk (RR)

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