Invista’s Cordura brand has appointed Erdal Merttürk as the new technical account manager for the Middle East brand support team.
Currently, Merttürk is based in Invista’s office in Turkey and looks after sales and marketing activities in Turkey, North Africa, and the Middle East. He is also responsible for managing key regional accounts for Invista’s performance solutions’ business as well as new business development opportunities. This new role with Invista’s Cordura brand team leverages his experience and knowledge of the company with the opportunity to grow the Cordura fabric business in the region.Invista's Cordura brand has appointed Erdal Merttürk as the new technical account manager for the Middle East brand support team. Currently, Merttürk #
Merttürk attended Marmara University in Istanbul where he studied economical and administrative sciences. He then went on to South Bank University in London where he received his Master of Arts in Internal Business, the company informs in a statement.
Cindy McNaull, Cordura brand global brand and marketing director said, “Erdal’s experience with INVISTA makes him a great fit for Cordura brand needs in the Middle East. He understands and embodies that we, as a brand, stand for high quality products that help ensure long-lasting performance and customer satisfaction.”
Known for its resistance to abrasions, tears and scuffs, Cordura fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery, and backpacks to footwear, military equipment, tactical wear, workwear , and performance apparel. (GK)
Fibre2fashion News Desk - India
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