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Depend launches silhouette active fit briefs for women

08 Apr '15

2 min read

Depend brand, the market leader in the adult incontinence category in North America, has launched new silhouette active fit briefs.

A moderate-absorbency brief featuring a thin design for complete comfort and the protection of the Depend brand, silhouette active fit briefs have a lower rise with an innerwear-like look, fit and feel.

The launch of silhouette active fit briefs comes in the eve of Underwareness campaign, created by Depend, to help break down the stigma surrounding bladder leakage while supporting the millions of people who experience it, according to a press release.

Elizabeth Metz, Depend brand director, Kimberly-Clark said, “For the past 31 years, the Depend brand has led the incontinence category by introducing product innovations and dignified solutions that continuously help meet consumers’ needs and help manage their bladder leakage. With the launch of new silhouette active fit briefs, we want to give women who experience bladder leakage the comfort, protection and confidence they deserve and we’re thrilled to be able to offer yet another product that helps them live a vibrant, fulfilled life.”

Launched in 1984 by Kimberly-Clark Corporation, the Depend brand has evolved with its consumers to provide the best protection and lend them the confidence they need to lead normal, active lives (GK).

Fibre2fashion News Desk - India