Keeping with the needs of consumers, Suominen has introduced designer series patterns for nonwovens for baby care and household wiping applications. These unique high-resolution patterns have been designed by professional designers and validated with consumers to convey softness and functionality in cleaning. The designer series will be displayed at INDEX17.
Keeping with the needs of consumers, Suominen has introduced designer series patterns for nonwovens for baby care and household wiping applications. These unique high-resolution patterns have been designed by professional designers and validated with consumers to convey softness and functionality in cleaning. The designer series will be displayed at INDEX17.#
The exercise required investment of over €60 million in Suominen's production technology in North America, Europe and South America.
Keeping with the needs of consumers, Suominen has introduced designer series patterns for nonwovens for baby care and household wiping applications. These unique high-resolution patterns have been designed by professional designers and validated with consumers to convey softness and functionality in cleaning. The designer series will be displayed at INDEX17.#
Consumers desire easy choices, that is, wipes whose distinct patterns clearly indicate either softness or cleaning efficiency or both. Brands, for their part, look for wipes substrates with a compelling reason-to-believe, enabling the highest value to their marketing spend. These are the exact purposes for which designer series patterns have been created by the company, according to Suominen.
Keeping with the needs of consumers, Suominen has introduced designer series patterns for nonwovens for baby care and household wiping applications. These unique high-resolution patterns have been designed by professional designers and validated with consumers to convey softness and functionality in cleaning. The designer series will be displayed at INDEX17.#
"We partnered with professional designers whose interpretation really challenged Suominen to test what its improved production technology is capable of," Vish Mazumder, product development manager, says.
Keeping with the needs of consumers, Suominen has introduced designer series patterns for nonwovens for baby care and household wiping applications. These unique high-resolution patterns have been designed by professional designers and validated with consumers to convey softness and functionality in cleaning. The designer series will be displayed at INDEX17.#
"Another unprecedented step in product development for a nonwovens company like Suominen was when we went to ask consumers which patterns they found softest and most functional in cleaning. The patterns that, according to integration of multi-sourced data points, resonated best with consumers are now available in the designer series selection," Mazumder continues.
Keeping with the needs of consumers, Suominen has introduced designer series patterns for nonwovens for baby care and household wiping applications. These unique high-resolution patterns have been designed by professional designers and validated with consumers to convey softness and functionality in cleaning. The designer series will be displayed at INDEX17.#
Jon Arendt, product manager, says, "With the process and consumer insights gathered, combined with customer feedback, we look forward to triangulating this into products that deliver meaningful business results for our customers. We believe that working in this way continues Suominen's paradigm shift to being a market driven product leader." (SV)
Fibre2Fashion News Desk – India
News
Articles
Interviews
Webinars
Events
Advertise with us
About Us
Contact Us
Privacy Policy
Terms & Conditions
Cookie Policy
