Directa Plus, Arvind extend collaboration to composites

Under the terms of the agreement, DCTA and Arvind will collaborate to expand their existing co-operation in textiles products using DCTA’s G+ branded graphene products and the company’s Grafysorber product. The board expects that the agreement should help to compress the time to market for the company’s non-textile products, in securing a greater number of commercial contracts.

The agreement was signed by Directa Plus CEO, Giulio Cesareo, and Arvind CEO, Aamir Akhtar, as part of the DST-CII India-Italy Technology Summit 2018 in New Delhi. The summit was attended by an Italian delegation led by prime minister, Giuseppe Conte, and by Indian prime minister Narendra Modi. The agreement was presented to the prime ministers as one of the results of the positive cooperation between India and Italy.

The positive effect of printing a graphene layer on the inside of denim jeans and jackets is to increase the thermal distribution of the fabric, such that the clothes can be worn comfortably even in hot climates. The innovation should help drive demand for jeans and other items of denim attire in India in particular, where consumers have expressed a desire for fashionable denim products compatible with hot temperatures. Working with Arvind to meet this need is in accordance with DCTA’s strategy of capturing more value from its downstream supply chain through close co-operation with customers, said Directa Plus in a press release.

“Signing this agreement with Arvind will help Directa Plus expand further and faster in one of the world’s biggest markets. The India-Italy Technology Summit is an excellent opportunity for companies from two of the world’s leading manufacturing nations to meet and form the basis for mutual agreement and the support from the very top levels of government is very welcome,” said Cesareo.

“We have enjoyed close co-operation from Arvind in recent months and we are confident that ourdeveloping common understanding will help both companies meet their commercial goals. The launch of the G+ range of denimwear could prove transformational for the sale of jeans in India and elsewhere and Directa Plus is delighted to be able to participate in that trend,” he added. (PC)

Fibre2Fashion News Desk – India