DSM Dyneema initiated a rigorous screening process before the show, bringing to light a number of third parties that use the Dyneema brand without authorisation or licence. Corrective actions have been taken, and throughout the show DSM will carry out checks to ensure correct follow-up by these parties, as well as conduct additional screening of potential other infringements.
According to Olivier Boubeaud, global segment director, High Protective Textiles, DSM Dyneema, this action underpins DSM’s policy to continuously and actively protect its innovations and intellectual property rights from infringements.
He says, “DSM Dyneema is committed to building a strong brand for the benefit of our authorised users across the globe. It is therefore crucial that we keep a tight focus on maintaining the correct and authorized use of the Dyneema brand in all markets and regions where the exceptional properties of our Ultra High Molecular Weight PolyEthylene (UHMWPE) fiber, and brand associations of Dyneema are key to the success of our partners. For that reason unauthorized use of the Dyneema brand is addressed.”
DSM Dyneema