Freudenberg offers solution to fight smoke & smog in China

“Freudenberg solutions can make a direct contribution in reducing air and environmental pollution in general,” said Hanno D. Wentzler, Regional Representative Asia for the Freudenberg Group and CEO of Freudenberg Chemical Specialities, yesterday at the press conference in Shanghai.

The Freudenberg range of products for better air quality is huge: modern air filters for vehicles, homes and workplaces, and industrial filters that decrease emissions at manufacturing plants were shown to the Chinese journalists.

In addition, innovative seal solutions help reduce CO2 emissions and modern lubricants improve the energy balance of machines and also reduce emissions. “Not only do these technologies and products offer sustainable solutions to the problems of modern industrial societies and serve current trends, they also have a positive impact on the business development of the Freudenberg Group in China. In the financial year to date, China has confirmed its significant role in the overall success of the Group,” explains Wentzler.

In the first three quarters of 2013, the sales of the Freudenberg Group in China grew by about 14 percent over the comparable period of 2012. The workforce is about 5600 people, a slight increase compared with the same period of the previous year. Freudenberg’s success in China is mainly based on the Group’s long-term commitment, which has been systematically developed and expanded and now includes more than 70 locations.

The Group is consistently pursuing its sound investment policy based on the requirements of the local market. Since 2004, Freudenberg has invested more than 2 billion yuan in locations, production facilities and technology centers. “This business policy is the foundation of our success,” said Wentzler. “In future, we will further strengthen our business by the targeted expansion of our local research and development work, which is specially tailored to meet the needs of Chinese customers.”

By the end of 2013, a new research and development centre for specialty lubricants and release agents is to be developed in Qingpu. This will allow the further intensification of cooperation with Chinese customers on the development of special solutions for the local market. Over a period of about three years, some CNY 150 million are to be invested in Qingpu.