The gecko is a remarkable creature, known for unsurpassed bonding capabilities that allow it to cling to almost any surface, run up polished glass and support its entire body weight with a single toe.
The gecko is a remarkable creature, known for unsurpassed bonding capabilities that allow it to cling to almost any surface, run up polished glass#
The Bostik gecko, the icon of a bold new corporate brand, will be hanging from the ceiling at INDEX over Booth #2138 in the form of a 10-foot sign that showcases the colorful lizard and the company’s new tagline: “smart adhesives.”
The gecko is a remarkable creature, known for unsurpassed bonding capabilities that allow it to cling to almost any surface, run up polished glass#
The rebrand comes as Bostik celebrates its 125th anniversary in 2014 with a major marketing campaign that kicked off with the recent unveiling in Paris of a gigantic outdoor advertisement featuring the new corporate brand. The advertisement’s giant gecko dominates the side of nine-story building on one of the most-traveled roads in Europe.
The gecko is a remarkable creature, known for unsurpassed bonding capabilities that allow it to cling to almost any surface, run up polished glass#
Concurrent with INDEX, a press conference on Bostik’s new brand and positioning is being held in Paris on April 10, and will feature Bernard Pinatel, Bostik Chairman and CEO.
The gecko is a remarkable creature, known for unsurpassed bonding capabilities that allow it to cling to almost any surface, run up polished glass#
“The new logo reflects who we are,” said Pinatel. “We are a technology leader that has been developing innovative adhesive solutions for more than a century. We know how to make smart adhesives: functional products that can do a lot more than just stick things together.”
The gecko is a remarkable creature, known for unsurpassed bonding capabilities that allow it to cling to almost any surface, run up polished glass#
Bostik is a leading global adhesive specialist in industrial manufacturing, construction and consumer markets, including the disposable hygiene market.
The gecko is a remarkable creature, known for unsurpassed bonding capabilities that allow it to cling to almost any surface, run up polished glass#
“As an industry thought leader, we keep ahead of emerging trends and new challenges that are on the horizon for our customers,” said Courtney Korselt, Global Communications and Insight Manager, Global Nonwovens Business Unit. “Our new corporate brand reflects our reputation for finding smart, innovative, flexible solutions that enable our customers and the industry to adapt rapidly and perform expertly.”
The gecko is a remarkable creature, known for unsurpassed bonding capabilities that allow it to cling to almost any surface, run up polished glass#
Korselt invited INDEX show attendees to visit Booth #2138 to learn about the latest developments in core, elastic attachment and stretch solutions. “Just look for the gecko,” she said.
The gecko is a remarkable creature, known for unsurpassed bonding capabilities that allow it to cling to almost any surface, run up polished glass#
About Bostik’s Global Nonwovens Business Unit
An industry thought leader, Global Nonwovens creates smart, innovative adhesive solutions for the disposable hygiene industry worldwide including solutions for the most demanding applications of elastic and stretch. It leverages unmatched formulation expertise, testing capabilities and technology to develop smarter adhesives that do more, providing higher performance and more efficient operations for its customers.
The gecko is a remarkable creature, known for unsurpassed bonding capabilities that allow it to cling to almost any surface, run up polished glass#
About Bostik
Bostik is a leading global adhesive specialist in industrial manufacturing, construction and consumer markets. For more than a century, they have been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape people’s daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With 2012 sales of 1.6 € billion, the company employs 4,800 people and has a presence in more than 50 countries. Bostik is a company of Total.
The gecko is a remarkable creature, known for unsurpassed bonding capabilities that allow it to cling to almost any surface, run up polished glass#
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