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Industrial and Consumer Wipes are WOW Focus

13 Mar '12

4 min read

The opportunities and challenges facing the global industrial and consumer wipes' business are the focus of the 2012 World of Wipes® (WOW) International Conference, set for June 5-7 at the Hotel InterContinental in Chicago, Illinois USA.

Expected to attract hundreds of participants from all links in the global wipes supply chain, WOW 2012 will provide three days of educational seminars and networking, along with the presentation of the prestigious World of Wipes Innovation Award™ recognizing companies that bring new and value-added processes and products to the wipes' marketplace.

WOW is organized by INDA, the leading Association of the Nonwoven Fabrics Industry. Now in its 6th year, WOW is the premier global wipes event for the nonwovens industry.

The first session at WOW 2012 will focus on Industrial Strength Opportunities, with a presentation by INDA president Rory Holmes detailing “The Industrial Wiper Market - Growth & Opportunities,” followed by presentations on the “EPA Wiper Rule,” by INDA's Director of Government Affairs Jessica Franken, and a presentation on “Worker Exposure to Metals in Laundered Shop Towels,” by Kimberly Dennis MacDougall, Research Scientist at Kimberly-Clark.

The demands of consumers and retailers for the wipes category will be the subject of a Markets & Trends session. The session will include presentations on “European Wipe Trends Moving to the U.S.,” by Ian Bell, Head of Tissue, Hygiene and Home Care Research, Euromonitor International; and “The Retailer's Point of View: What a Retailer Really Wants... and What They Really NEED,” by Tom Tobin, Regional Business Development Manager, Save-A-Lot Food Stores.

Among the other sessions on the agenda are “Wipe Packaging Trends and Sustainability,” Edward Fabiszak, Vice President-Sales and Marketing, Sussex IM; “Best Practices of Applying Design-Thinking to Business Issues,” Rob Wallace, Managing Partner, Wallace Church; “Overview of International Developments Related to Solid Waste Management,” George Savage, Executive Vice President, CalRecovery.

Also on the outstanding WOW program is the “International Treatment of Waste Wipes,” Susan Stansbury, Director, Converting Influence; “Flushable and Non-Flushable Products Impact Report,” Steve Ogle, Technical Director, INDA; and “Effect of Non-Flushable Wipes on Wastewater Collection Systems and Pump Stations,” Robert Villee, Executive Director – Plainfield Area Regional Sewerage Authority & Chairman – Collection Systems Committee, WEF.

Closing WOW 2012 will be a session on New Materials, featuring presentations on “A Tale of Two Industries and Their Sustainable Futures,” by Adrian Wilson, Editor, Sustainable Nonwovens Magazine; “Potential Development of a New Cotton-based Antimicrobial Wipe,” Brian Condon, Ph.D., Research Leader, SRRC-ARS-USDA; and “Nonwoven Wipes: Skin Barrier Improvement Using Natural Jojoba Esters,” Tiffany Oliphant, MS, CCRC, Clinical Services Manager, Floratech, Project Manager, Florachem.
One of the highlights of WOW will once again be the presentation of the annual World of Wipes Innovation Award. - Nominations for the World of Wipes Innovation Award close on April 20, 2012.

WOW is known for delivering excellent networking opportunities, WOW 2012 will include two receptions with table-top displays and allow attendees to gather in an informal atmosphere. In addition, all registrants to WOW 2012 will receive access to the dedicated WOW 2012 Networking Website to help them start connecting with other attendees before the conference to, arrange their calendar and schedule meetings.

INDA is the leading global association of the nonwoven fabrics industry. Since 1968, INDA has provided a variety of industry focused networking events to help members increase sales and market share. INDA is the nonwoven industry's premier source for market leading education, global forecasts, testing standards and trend reports which provides members the information and knowledge to better plan and execute their business. Through its on-the-ground efforts in Washington DC, INDA provides members a strong voice within government on topics that affect the nonwovens industry.

Association of the Nonwoven Fabrics Industry