ISPO Shanghai, the platform for innovation, marketing, and communication for China’s sports market, to be held from July 6 to 8, 2017, in Shanghai, has registered around 572 exhibitors, with an increase of 22 per cent compared to 2016. The show will give an overview of outdoor, running, fitness, health & nutrition, sports technology, and action sports.
Visitors can will get to know about the latest products and innovations being offered by 668 brands in the three new topic areas; Nature and Elements, Speed and Strength, and Urban and Lifestyle. A collaboration with Tmall, China’s largest B2C online retailer, will extend exhibitors’ reach even further during their three days at the trade fair. Visitors will also be treated to an extensive program with numerous events and presentations.ISPO Shanghai, the platform for innovation, marketing, and communication for China's sports market, to be held from July 6 to 8, 2017, in Shanghai, has registered around 572 exhibitors, with an increase of 22 per cent compared to 2016. The show will give an overview of outdoor, running, fitness, health & nutrition, sports technology, and action sports.#
The growing size of the sports market in China is reflected in the exhibitor numbers for this year’s ISPO Shanghai. Exhibitors are making their way from Europe, the US, and the Asia-Pacific region, with industry giants such as Fjällräven, Gola, LP Support, Mac in a sac, Marmot, On, Pacsafe, Sea to Summit, and Skins among them. Joint exhibition stands from Korea, Pakistan, Switzerland, Taiwan, and the Czech Republic add an international flair. Numerous new exhibitors contribute to the increased size of the trade fair, among them the Australian label Lorna Jane, Trespass from the UK, and Shuhua, one of China’s leading fitness equipment suppliers.
ISPO Shanghai will also give its exhibitors access to the ecommerce market, and in turn even greater reach during the event, through its collaboration with Tmall. The trade fair provides exhibitors with a platform to present their collections for the coming season to the trade audience and, thanks to Tmall, end consumers online. Online users will even be able to buy the latest products during a live streaming session.
Fitness and running activities are extremely popular and this trend will be reflected at ISPO Shanghai. There will be a “Fitness Studio Business Investment & China Fitness Industry Forum,” where studio owners can find out about business models and innovations at the trade fair. There are also many other events and talks planned as part of the ISPO Academy, such as the Water Sports Forum and the China Kids Sport Industry Forum. The ISPO Rock Climbing Show will demonstrate how augmented reality technology can be used in climbing gyms and the program also includes a CrossFit competition and a Longboard Test Event. (GK)
Fibre2Fashion News Desk – India
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