Italdesign uses Merino wool for concept car interior

Wool is young. Wool has exceptional qualities that allow us to work it in new and unusual ways. It is not only elegant, but has to be eclectic, hybrid urban and free.

This is the motto of Nino Cerutti, who manages Lanificio F.lli Cerruti - one of the world’s most prestigious weavers which has been a symbol of elegance and the best wool products since 1881.

At the 84th edition of Pitti Uomo in Florence, the result of a partnership between The Woolmark Company, Lanificio F.lli Cerruti and Italdesign Giugiaro was put on show for the first time.

A concept car designed by Giugiaro, with a Lamborghini engine and an interior made from Australian Merino wool fabric made up by Cerruti called Turbo 180, the Parcour Roadster is a research prototype like no other.

The Woolmark Company joined Cerruti and Giugiaro for this prestigious collaboration as the main partner and endorser of the high-quality Merino wool used for the car’s interiors. Limited edition Car Jackets from the Natural Born Elegance line by Julian Cerruti were unveiled to compliment the car and have also been made by fine Merino wool fabric, highlighting the fibre’s potential and elegance. Both the car’s interior and the jackets carry the Woolmark logo.

The capsule collection was designed to celebrate the union between the two historical names reflecting Italian excellence. Only 550 jackets were made – the same number as the horsepower of the V10 Lamborghini engine mounted in the Parcour.

Two types of jackets were developed: one with knit sleeves for a more casual look and one with fabric sleeves for a more polished look. Both types ensure extreme comfort and practicality making the driver feel totally at ease behind the wheel.

The Car Jacket was made up of four different fabrics: in addition to the Turbo 180, there is also the Sliklight, iParty Cinzato and iParty versions. They are all fine wool variations, typical of male attire, but handled and processed in such a way as to create pieces with high technical qualities.