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Jaanuu launches new campaign 'Challenge Accepted'

15 Oct '20

2 min read

Pic: PR Newswire

Direct-to-consumer performance medical apparel company Jaanuu has launched a new campaign 'Challenge Accepted', inspired by the journey and commitment of healthcare workers to perform at their best, overcome challenges and achieve greatness. Along with the evolved branding and mission, Jaanuu has also added two new fabrics to its scrub collections.

"I've had a chance to reflect personally on my journey as a physician, and how truly physically and emotionally taxing this year has been," said Jaanuu co-founder Dr. Neela Sethi Young. "I've seen and studied my colleagues' battles and fears. I wanted the company I co-founded to reflect these challenges and the strengths to overcome them."

The two new fabrics which have been added to company’s scrubs collections are EDGEryx and SPINryx. EDGEryx is a woven fabric constructed with 4-way stretch properties for superior comfort and durability, providing advanced flexibility and mobility while maintaining structure. SPINryx is a soft knit fabric solution providing a new definition of performance fabric by intersecting extreme flexibility and comfort, offering sweat-wicking and all-day breathability. Jaanuu's new compression fabric is engineered to provide an ergonomic base layer to partner with Jaanuu scrubs for all-day total muscle and body support through long shifts.

"Innovation and heart have always been at the core of Jaanuu – and the timing was right to rethink our mission and revamp our products with further advancement in our fabric technology. We've worked with healthcare professionals for over a year to iterate and deliver the most innovative medical scrubs in the world," said Saurabh Shah, chief strategy officer.

The revamped collection is optimised to meet healthcare professionals' needs with new advanced antimicrobial-finished fabrics, durable mesh linings, functional details such as hidden pockets and badge loops, and versatile silhouettes all specifically designed for optimal long-wear performance.

"As Jaanuu has grown and evolved over the years, we have continually been amazed and inspired by the medical professionals who wear our apparel to perform at their best, every day. This year has driven that home more than ever and was the catalyst for reimagining our 'why' and highlighting the incredible challenges faced, accepted and overcome by our customers daily," commented Jaanuu co-founder and CEO, Shaan Sethi. "We've cemented our core values to reflect this: empowering, authentic, intimate, raw and real and inclusive, because those values represent Jaanuu's heart and soul."

Fibre2Fashion News Desk (SV)