K-C's Scott brand unveils 'Naturals' Tube-Free bath tissue
25 Aug '14
4 min read
The replica is just one component of the national launch which is supported by advertising and an online consumer pledge. The ad, released in mid-July, illustrates the impact of the 17 billion toilet paper tubes thrown away each year. The growing collection of tubes culminates into a replica of the Empire State Building, similar to the Flatiron Plaza structure. Consumers are encouraged to take an online pledge to "toss the tube" at website and share their commitment on social media using the hashtag #TosstheTube. In return, consumers will receive a progressive coupon that increases in value as the number of pledges increase.
Scott Naturals Tube-Free can be found at Walmart stores nationwide, as well as select retailers. The national launch builds on the successful 2009 introduction of the entire Scott Naturals family of bath tissue, towels, flushable cleansing cloths and napkins, as well as the 2010 test market release of Scott Naturals Tube-Free bath tissue -helping consumers take a green step while delivering the performance, quality and value consumers demand. The packaging of all Scott Naturals products contains at least 20 percent recycled content.
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