Kimberly-Clark's GoodNites brand unveils 'Discreet Pant'

For nearly 20 years, GoodNites has helped parents manage their children's bedwetting condition by providing products to keep bedding drier every night at home and when spending nights away.

With summertime comes fun overnight occasions, but for the millions of children who wet the bed, these events can prove out of reach. In many cases, these kids refrain from participating in social events when their nighttime routine makes them self-conscious and even ashamed. New GoodNites Underwear can help kids boost their self-esteem by empowering them to participate without drawing unwanted attention to their condition.

"Many parents are unaware that bedwetting is a developmental condition that cannot be overcome through training, and it affects 1 out of every 6 kids between the ages of 4-12 years old, “said Jen Wilder, GoodNites brand director for Kimberly-Clark Corp. "We want to provide effective bedwetting solutions and also educate parents on how to best support their child. This new Undercover Mission will help make the journey easier for their children."

About the GoodNites Brand

The GoodNites brand has been a market leader and trusted partner since 1994. GoodNites has provided advice and resources to more than 280 million families as they navigate enuresis. The products help create a comfortable night for boys and girls, offering both underwear-like pants and disposable bed mats to meet personal bedwetting needs.

About Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries.

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