Lenzing focuses on lyocell fibre at IDEA expo

Tencel is being used increasingly in skin care products, according to Lenzing. It is used in wet wipes for cosmetics and care products and has firmly established itself in the market place. “The fibre which comes directly from the botanic world, the raw material is wood, is firmly established in the market and has set a new standard in wet wipes in the nonwovens industry,” sayd Wolfgang Plasser, vice president Business Management Nonwovens, Lenzing.

“Tencel's special properties such as its skin friendliness, fiber purity, and high storage capacity in relation to the lotions applied are what make wet wipes of Tencel a premium product,” Plasser continues. The especially high wet strength of Tencel has advantages when producing wet wipes and these benefits are transferred to the end product. The consumer has a dimensionally stable, solid, and high quality wet wipe.

The greater use of special fibres in nonwovens mirrors Lenzing's strategy of increasing the share of specialty fibres by 2020. “We aim to secure and further extend the leadership role of Lenzing in the dynamic growth market for the nonwovens sector. In this respect we will concentrate more clearly on the most attractive segments of the specialty sector than before. In the future, Lenzing will focus on value rather than volume. Our focus lies on profitable growth,” explains Lenzing's chief commercial officer Robert van de Kerkhof.

Convenience products, like wet wipes, continue to be a mega trend in industrialised countries and remain an important sales market for Lenzing. “As a result of the greater demand for hygiene products in the consumer markets, the sale of fibres for the nonwovens industry will undergo considerable growth,” says van de Kerkhof. (RKS)

Fibre2Fashion News Desk – India