Lenzing introduces Eco Care technology to produce viscose

The manufacturing of Veocel specialty viscose fibres with Eco Care technology generates up to 50 per cent lower emissions and water impact compared to generic viscose, said Lenzing in a press release. According to Higg MSI tools, CO2 emissions and fossil resource use are approximately half that of the industry average.

Veocel specialty viscose fibres originate from sustainably managed wood sources and are ideal for many nonwoven applications of baby, body and home segments, especially for various types of dry and wet wipes, sanitary pads for adult and feminine uses, and diapers. Veocel specialty viscose fibres build the common ground for innovative and sustainable solutions in the nonwoven industry and represent a versatile blending partner for other cellulosic fibres such as lyocell.

"We have recently unveiled the new certification criteria for Veocel, helping to establish the brand as a label of trust along the entire value chain. The Veocel brand logo can now be featured on products which use blends of raw materials that are entirely cellulosic and biodegradable. The introduction of the Eco Care technology is another key breakthrough for the Veocel brand, as it now enables Veocel branded fibres to be used in a wider range of nonwoven products, creating a greater sustainability impact in the industry. Moving forward, Veocel Specialty Viscose fibres with Eco Care technology will serve as an affordable, sustainable alternative for nonwoven applications by making more sustainable viscose available," said Jürgen Eizinger, vice president of global business management nonwovens, Lenzing AG. "2019 is an exciting year for Veocel. We will continue to drive innovation and transparency efforts in the nonwovens segment and work closely with industry partners to co-create a more nature-friendly future."

Veocel specialty viscose fibres naturally attract and absorb water, enabling a homogenous distribution of liquid in nonwoven products. This feature is essential for dry and wet wipes and absorbent hygiene products as it offers a convenient way to clean and at the same time brings great comfort to the skin. Fibres produced with the Eco Care technology are certified clean and safe and are produced without any animal-derived materials.

Veocel is Lenzing Group's flagship specialty nonwoven brand. The Veocel product portfolio includes Veocel lyocell and Veocel specialty viscose fibres that are tailored for sustainable lifestyles and helps to maintain environmental balance by being fully integrated into nature´s cycle. These fibres are certified clean and safe, biodegradable, from botanic origin and manufactured in an environmentally responsible production process. The Veocel brand is categorised into four branded offers including Veocel Beauty, Veocel Body, Veocel Intimate and Veocel Surface and its fibres are used in baby care, beauty and body care, intimate care and surface cleaning products. (PC)

Fibre2Fashion News Desk – India