Minimizer creates paddle brackets for seamless fender look

Phil LaViolette, Minimizer’s Composite Engineer in their Research and Development division, said the advantages to this improved bracket extend beyond style. “These new paddle brackets make fender installation easier, reduce suspension bulk and, of course, offer an enhanced, smoother look.”

The paddle bracket systems were designed to absorb impact and work in tandem with Minimizer fenders and soften road vibration. They are constructed from 100% composite material so they are flexible, never need paint and won’t stress crack.

Minimizer’s ability to assess the market, listen to customers’ wishes and then deliver a new product reinforces the Company’s position as an industry leader. “To date, I don’t know of any other plastic fender bracket systems without visible bolts,” LaViolette said.

Another reason for Minimizer’s industry leading advantage is their patience. Innovation requires diligence. These new brackets did not happen overnight. LaViolette went on to say, “We worked on research and development for over a year on this particular product.”

Besides patience, innovation requires vision. Craig Kruckeberg, Minimizer’s CEO and Chief Visionary, gave the directive to have the brackets developed. “I know that our end-users care about quality and design. When it occurred to me that we could use paddle brackets for a new look, and maintain Minimizer’s strict quality standards, I sent the guys to work.”

Kruckeberg and the Minimizer team are especially excited about the paddle brackets release. The product launch is slated for the beginning of November.

Leveraging over 27 years of manufacturing expertise at its state-of-the-art facility in Blooming Prairie, Minnesota, Minimizer delivers semi truck fenders, heavy-duty truck floor mats and accessories that enhance the performance of all makes and models of over the road trucks, construction vehicles, or agriculture equipment.

Minimizer