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Ontex completes acquisition of Grupo Mabe

04 Mar '16

3 min read

Producer of personal hygiene products for babies, women and adults, Ontex said it has completed the acquisition of Grupo Mabe.

“The agreement of the transaction was previously announced on November 5, 2015 and the required antitrust approvals have now been received,” an Ontex press release stated.

The integration of Grupo Mabe will provide Ontex further access to promising markets, mainly in the Americas and creates a stronger platform for growth in the global personal hygiene solutions markets.

With its 38 years of international experience, Grupo Mabe holds a strong position in the Mexican market and a strong foothold in the US market while serving 18 more countries across the Americas.

According to Ontex, this complements the existing footprint of Ontex present in Europe, Middle East and North Africa.

“The combination will benefit from the breadth and depth of a leading force in the industry to unlock new market access opportunities and further solidify its position in the global market,” it informed.

Ontex's retailer brands and own brands, include Canbebe, Helen Harper, iD and Serenity, which now will be joined by brands such as Bbtips, Biobaby, Moltex, Kiddies, Chicolastic, Affective and Fiore.

As a result, the acquisition of Grupo Mabe brings high-quality assets and capabilities that will benefit the Ontex Group in terms of both brands and geographical spread.

Ontex CEO Charles Bouaziz said, “Grupo Mabe has achieved a strong market position, not just in Mexico but also in North and South America, thanks to constant innovation and by developing strong relations.”

“With our combined brand portfolio and geographic spread, we will accelerate our growth strategy and solidify our position as a preferred partner in the personal hygiene business,” he too added.

60 per cent of Grupo Mabe's revenues come from its domestic market in Mexico, the fifth largest personal hygiene care market in the world.

In Mexico, Grupo Mabe occupies a leading position in baby care and is the third largest player in the small but rapidly growing adult incontinence segment.

To capture further growth opportunities, Grupo Mabe will be integrated into the Ontex Group as a new division; the Americas Division.

Gilberto Marín Quintero, founder and Chairman of Grupo Mabe, will be join the Ontex board of directors, to contribute his experience and knowledge of personal hygiene markets.

Grupo Mabe founder Gilberto Marín Quintero said, “Joining Ontex means becoming part of a growing international group, which is a major milestone in our company's development.”

With Grupo Mabe, which has 258 existing patents and 90 in-process, Ontex said it is even better equipped to capture new opportunities and be a preferred supplier to its customers and consumers worldwide. (AR)

Fibre2Fashion News Desk – India