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P&G Professional launches Charmin Bathroom Tissue

18 Dec '17

3 min read

P&G Professional, the away-from-home division of Procter & Gamble, has launched new Charmin Bathroom Tissue for Commercial Use, in time for the busy travel and party season. The two-ply tissue is softer than the leading premium commercial tissue, and is also 40 per cent thicker and 40 per cent more absorbent, creating a better guest experience.

Charmin brings brand recognition to guest and workplace bathrooms with 450-sheet rolls that are 40 per cent thicker and 40 per cent more absorbent than the leading commercial brand of toilet tissue. The thicker rolls mean businesses can save money by extending the time between roll changes. In fact, a 100-room hotel property can save up to $2,000 per year by using Charmin for Commercial Use and delaying roll replacement in guest rooms.

In addition, the commercial toilet tissue is clog-safe, septic-safe and Roto-Rooter approved, meaning businesses benefit from the long-lasting value of each roll without having to worry about flushability. Individually wrapped rolls ensure that the toilet tissue remains hygienic in storage, on display and when being replaced for use.

“Every experience a guest has in your business, whether it’s the cleanliness of the floors, the whiteness of the linens or the quality of the paper products in the restroom, can determine if they will be a repeat customer,” said Paul Edmondson, commercial director, North America, P&G Professional.

“Charmin for Commercial Use allows our customers to give their guests an added touch of comfort with the softness they already know and love when they’re away from home. Customers who use products from P&G Professional can create a `like home' environment in public spaces with brands like Bounty, Febreze, Swiffer, and now Charmin. The individually-wrapped single-roll format is able to deliver the right balance of value for our customers and softness for their guests,” Edmondson said.

Improving the quality of the available toilet tissue is an inexpensive way to improve guest satisfaction. In the recently released 2017 Consumer Cleaning Insights Survey, 77 per cent of people surveyed said that it’s a pleasant surprise to find a quality toilet tissue in their hotel room, and another two-thirds (66 per cent) looked forward to coming back to a hotel when given a quality toilet tissue in their room.

In a separate survey, P&G Professional found that guests who were satisfied with their toilet tissue were two times more likely to leave a positive review. Given the value travelers place on good toilet tissue, it is no surprise that 35 per cent of respondents have considered bringing their own from home. (SV)

Fibre2Fashion News Desk – India