P&G upgrades full range of Pampers diapers & wipes

“At Pampers, we strive to meet the needs of every mom and baby,” said Fama Francisco, Pampers Vice President and General Manager. “In the last 18 months, we’ve listened to thousands of moms on what they want for their baby. They told us a diaper that provides superior dryness, comfort and fit, particularly overnight.”

Key highlights include:

-Pampers Swaddlers, Pampers’ softest diaper and the #1 choice of hospitals, is now available through size 5.

-Pampers Baby Dry is up to three times drier than ordinary diapers1 and provides up to 12 hours of overnight protection and three layers of absorbency.

-Pampers Cruisers are now more absorbent and offer Pampers’ best fit for all the ways babies play freely.

-Moms are frequently challenged with the early morning wake-up call to change a leaky diaper. Pampers recently sponsored a survey of over 1,000 moms with little ones ages 3 and under. The survey found that nearly 1 in 3 mothers of babies age 1 or younger (30%) responded that they expect a wet, leaky diaper to be the #1 reason their babies may wake up at 3 a.m. Furthermore, the leading technique mothers of babies age 3 or younger (32%) use to help their babies have an uninterrupted night of sleep is to put a dry diaper on them before bed.

P&G