SCA, a leading global hygiene and forest products company, is adding a full-range of baby products to its Lotus brand family. Lotus brand is the market leader of all its product categories in France with at least one Lotus product being found in 50 per cent of French homes. The company sees France as a big baby products business opportunity.
SCA, a leading global hygiene and forest products company, is adding a full-range of baby products to its Lotus brand family. Lotus brand is the market leader of all its product categories in France with at least one Lotus product being found in 50 per cent of French homes. The company sees France as a big baby products business opportunity.#
France has among the highest birth rates in Europe. There were 785,000 births in France in 2016.
SCA, a leading global hygiene and forest products company, is adding a full-range of baby products to its Lotus brand family. Lotus brand is the market leader of all its product categories in France with at least one Lotus product being found in 50 per cent of French homes. The company sees France as a big baby products business opportunity.#
"The decision to launch a full-range of baby products under our Lotus brand in France fits perfectly with SCA's strategy to 'innovate bigger brands'. Lotus - with a current assortment of dry and moist toilet paper, tissues, hankies, baby cotton pads, cotton swabs and household towels - is seen as a family brand and adding baby products to its product portfolio will both strengthen the brand further and drive profitable growth in the baby category," explains Volker Zöller, president consumer goods.
SCA, a leading global hygiene and forest products company, is adding a full-range of baby products to its Lotus brand family. Lotus brand is the market leader of all its product categories in France with at least one Lotus product being found in 50 per cent of French homes. The company sees France as a big baby products business opportunity.#
To make an impactful launch, the product range will include a full line of diapers, open and pants, and baby wipes. In addition, all products will come in the same quality as Libero Touch, SCA's exceptionally soft and comfortable diapers. The quality clearly differentiates the Lotus diapers from other diapers in the French market and allows Lotus and SCA to position this new range in the premium segment.
SCA, a leading global hygiene and forest products company, is adding a full-range of baby products to its Lotus brand family. Lotus brand is the market leader of all its product categories in France with at least one Lotus product being found in 50 per cent of French homes. The company sees France as a big baby products business opportunity.#
All products will be available in stores in the beginning of May, and the launch will be supported by a full marketing campaign, including digital activities, TVC's, samples and in-store activation. (SV)
Fibre2Fashion News Desk – India
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