SCA & WSSCC highlight hygiene issues in joint report

The Hygiene Matters report is based on a survey with 12,000 respondents in 12 countries. It explores an economic perspective on the value of hygiene, a social perspective focused on taboos and stereotypes around hygiene and the role hygiene will play in social and economic development in emerging and developed markets in the future.

The initiative was established by SCA in 2008 to raise awareness of the connection between hygiene, health and well-being. WSSCC and SCA partnered in 2014 to highlight issues surrounding menstrual hygiene and now focus on raising global hygiene standards for the entire human life cycle. This is the first joint report launched by the two entities.

“Partnerships are one of the United Nations Sustainable Development Goals and by pairing WSSCC's technical expertise on sanitation and hygiene issues in developing countries with SCA's global brands, knowledge and commitment to sustainability, education and innovation, we will increase awareness around  taboos surrounding personal hygiene and make a meaningful difference,” said Magnus Groth, president and CEO, SCA.

 “Public-private partnerships are essential to global progress related to personal hygiene. By working together, we can more effectively inspire decision-makers and champions to act, whether on policy, practice or even advocating for hygiene,” said Amina Mohammed, chair of WSSCC.

The special side session of the UN brought together stakeholders and influencers from around the world to provide recommendations for policymakers in both developed and developing countries to address hygiene challenges meaningfully and systematically. (KD)

Fibre2Fashion News Desk – India