Soft N Dry launches tree-free diaper technology ecoLiite Core

The ecoLiite Core represents a significant step forward in diaper technology, reinforcing Soft N Dry's commitment to environmentally responsible products that cater to the needs of the commercial market, consumers, and the planet. Utilising advanced materials and innovative engineering, the new core enhances absorbency, durability, and comfort while maintaining a 100 per cent tree-free formulation. This ensures a reduced carbon footprint and greater cost efficiency for all market participants across the board compared to traditional tree fibre-based diaper cores, the company said in a press release.

"As we introduce ecoLiite Core to the market, we're taking a crucial step in revolutionising the disposable diaper industry towards profitability and sustainability," said Matthew Keddy, CEO of Soft N Dry. "Our new ecoLiite Core technology not only meets the highest standards of performance and comfort but also addresses the global demand for eco-friendly baby care products. Additionally, ecoLiite Core equips OEM partners and retailers with robust Environmental, Social, and Governance (ESG) and sustainability reporting tools, enabling them to meet growing consumer expectations for transparency and ethical sourcing in the new tree free diaper EUDR era."

With the new EU Deforestation-Free Regulation (EUDR) taking effect on January 1, 2025, diaper companies operating in the European Union will face stringent new requirements to ensure their products do not contribute directly to deforestation. This regulation mandates strict reporting standards for products containing key commodities, such as wood commonly used in most all disposable baby diapers in the form of processed wood fibre diaper cores, to ensure they are sustainably sourced and deforestation-free. As a result, OEMs, retailers, and 449 million consumers in Europe must adapt to rigorous new sustainability standards and a tree free diaper era.

Soft N Dry's ecoLiite Core is strategically positioned to meet these new demands. As a tree-free alternative, it offers a sustainable, high-performance solution that aligns perfectly with EUDR requirements. By integrating ecoLiite Core into their own products, Manufacturers and retailer customers of Soft N Dry can ensure compliance with upcoming regulations, provide sufficient reporting, reduce their environmental impact, and cater to the increasing market of eco-conscious consumers and the growing demand for change.

Effective immediately, the ecoLiite Core is available for OEMs and retailers to incorporate into their own baby diaper brands and related products. This advanced core technology provides Soft N Dry customers with a cost-effective, high-performance alternative to traditional materials, supporting their need to comply with the evolving regulatory landscape and meet the heightened expectations for sustainability while delivering superior product performance.

Fibre2Fashion News Desk (RR)