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Tailor-inspired custom-fit covers protect GM vehicles

23 Apr '14
4 min read

Hunt said export vehicles typically have a plastic film applied to protect them from scratches and dirt. One solution considered was a cover car owners could purchase at an automotive shop, but these covers billowed in the wind and failed to prevent dirt and grime from covering the vehicle, requiring the dealership to spend extra time cleaning the vehicle before delivery to the customer.

“The best solution is to custom-fit the covers for each model to ensure they stay factory fresh during a lengthy journey that spans weeks and includes time at port and on a ship,” Hunt said. The vehicles can still be driven with the custom covers in place.
 
Garzone equates the process to creating a package – or a suit in tailor terms – to protect each vehicle.
 
Hunt estimates that approximately 100,000 vehicles will use the custom-fit car covers. In addition to using the covers on Corvettes and ELRs for domestic delivery, the export-bound full-size pickups and utilities, the Chevroletalibu and Volt and Opel Ampera extended-range electric vehicles. The wardrobe of custom-fitted vehicle covers will also be an option for GM facilities to use around the world over time, Hunt said.
 
General Motors Co. and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. 
 

General Motors

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