Tena's online campaign Discret a huge success in Mexico

With the launch of Tena Discret in January this year, Tena in Mexico is now entering a new territory to strengthen its position as a market leader and to gain market shares from its competitors by attending to the consumer needs, according to a media statement.

With the 360° campaign, Tena launched #SigueAdelante, a digital campaign based on a strong and relevant consumer insight. Also, with an internal launch, more than 200 employees from the Mexican organization had the opportunity to know, experiment, and engage with Tena’s brand strategy. The company employed unique Point of Sale (POS) materials and consumer experiences throughout the most important points of sale in Mexico, with the help of magazines and national TV.

Tena also reached out to people via important outdoor advertising channels such as billboards, buses, bus stops, theater restrooms, and on Mexico City’s subway. It also handed out product samples in important areas with high concentration of the target group.

A press conference was also held, with more than 30 representatives from target media attending the briefing, where they were given insight to the emotional impact of incontinence for women as well as the benefits of Tena Discret. (GK)

Fibre2fashion News Desk - India