Founded in 2009 and based in the New York metropolitan area, Mission is an innovative developer of proprietary temperature-regulating and cooling technologies that improve users' safety, performance and comfort at work, rest and play. These innovative technologies provide instant cooling and heat relief in widely adopted consumer categories such as cooling towels, cooling neck gaiters, cooling hats, cooling socks and more, Topspin said in a press release.
The company sponsors a state-of-the-art thermoregulation performance lab (the Mission Performance & Safety Lab) at the University of Connecticut's Korey Stringer Institute, which researches heat safety in athletic pursuits and other activities. Among Mission’s co-founders and partners are several world-class athletes including 23-time tennis champion Serena Williams, three-time NBA champion Dwyane Wade and NFL champion Drew Brees.
“We are thrilled to invest in the company and work alongside the Mission founders and the Allstar Innovations team. We see enormous opportunity in the growing active consumer market segment, and Mission’s focus on science-based technologies, along with its status as both a thought-leader and pioneer in the category, will give the company a strong advantage as it scales its business and pursues additional avenues and adjacencies for growth,” Leigh Randall, managing partner at Topspin said in a statement.
“Mission is focused on delivering world-class solutions that help active consumers get cool and stay cool. The firm’s operational resources and omnichannel consumer expertise will be invaluable as we expand our product offerings and continue exploring opportunities to use our technology in fitness, health and wellness and jobsite settings,” David Floren, DCF capital managing partner said.
Fibre2Fashion News Desk (GK)