US' Berry signs contract for PureCycle's UPR advanced recycled resin

If given the option to buy products with recyclable or compostable packaging, 47 per cent of Americans opt for recyclable products as their first choice, and 20 per cent prefer compostable products. About 77 per cent of Americans are concerned about the environmental impact of products they buy, and 78 per cent are more likely to purchase a product that is clearly labelled as environmentally friendly, Berry said in a press release.

Close to 64 per cent of consumers say that buying sustainable products makes them feel happy about their purchases (this reaches 72 per cent in the 25-35 age group). As demand for sustainable products grows, customers look to Berry for access to recycled material and packaging design expertise to maintain their brand image and package performance. As a result, Berry continues its leadership position in the converter market for access to recycled plastic material, over 600 million pounds per year by 2025. In addition to its material access, Berry understands the specific design requirements of brands’ products, combining material expertise with product specification needs creates a range of opportunities for advanced recycling technology to be used in the marketplace.

In support of a circular economy, Berry harnesses advanced recycling to provide an outlet for difficult-to-recycle materials to be given a second life in the form of food-grade packaging. While post-consumer resin often lacks the high-clarity customers desire, circular resins from advanced recycling boast exceptional clarity, answering customer demand.

PureCycle’s ground-breaking patented recycling process separates colour, odour, and contaminants from plastic waste feedstock to transform it into ultra-pure recycled polypropylene. The recycling service converts waste plastic into virgin-like plastic fully closing the loop on the reuse of recycled plastics while making recycled polypropylene more accessible at scale to companies desiring to use a sustainable, recycled resin. The material will be supplied to Berry in summer 2023 for manufacturing at one of Berry’s ISCC PLUS certified facilities, providing customers with maximum traceability for the materials, according to Berry.

“Customers look to Berry for unique ways to meet their ambitious sustainability goals. Through our access to advanced recycled resin and technical expertise, Berry is a dependable partner for customers in the implementation of sustainable solutions. By using our relationships with top suppliers and the latest technologies, we bring our customers premier access to in-demand circular resins,” Tom Salmon, Berry’s chairman and CEO said in a statement.

Fibre2Fashion News Desk (GK)