US brand Huggies introduces Skin Essentials collection

The Skin Essentials diaper features Huggies new SkinProtect liner that helps absorb moisture and lock away runny mess from baby's skin. The diaper leaves behind up to 5x less mess and helps protect against the top two causes of rash, moisture and mess, by managing runny mess. It features Huggies Blowout Blocker, fun Disney designs, and is up to 100 per cent leakproof and free of fragrance, parabens, and elemental chlorine, the company said in a press release.

The Huggies Skin Essentials wipes are Huggies' thickest wipe, made with 99 per cent water and zero harsh ingredients. Each thick and gentle wipe is also pH balanced to help maintain healthy skin.

Pull-Ups Skin Essentials training pants are ultra-soft and breathable to help protect your child's sensitive skin and made with no fragrance or elemental chlorine. Skin Essentials training pants are designed for potty training, with up to 100 per cent leakproof protection, underwear-like fit, and fun Disney designs to keep your Big Kid motivated. Elsa from Frozen and Buzz Lightyear from Toy Story are the Disney designs featured on this new launch from the iconic Pull-Ups brand.

"Huggies puts babies and their caregivers at the heart of all we do. We're proud to use science and innovation to meaningfully impact families' lives," said Scott Glenn, vice president of the US Huggies brand. "The launch of Skin Essentials will be a game-changer for the category and is one more way Huggies helps caregivers navigate the unknowns of babyhood."

Diaper rash and skin health are top of mind for parents who want the best for their babies – according to Mintel, the majority of first-time parents look for products designed for sensitive skin. Huggies made sure that Huggies Skin Essentials products were thoroughly tested and dermatologist approved.

"As both a dermatologist and mom, I am always looking for the best ways to help protect baby's delicate skin. The new SkinProtect liner featured in Huggies Skin Essentials diaper helps absorb moisture and lock away runny mess from baby's skin," said Dr Lindsey Zubritsky, a board-certified dermatologist with training in pediatric dermatology. "This new innovation from Huggies helps keep baby's skin protected against the top two causes of diaper rash1 and is something caregivers everywhere can get behind."

Fibre2Fashion News Desk (RR)