US' First Quality launches Prevail Neutral underwear in black

First Quality Products has launched Prevail Neutral, protective underwear now available in a sleek black design with an ultra-soft feel and body-hugging fit.

“In launching Prevail Neutral, we started with black because it’s a standard neutral colour for intimate wear, and women increasingly want bladder protection products that look and feel like regular underwear,” said Kristy Rothberg, head of marketing for First Quality’s absorbent hygiene division. “We’ve re-imagined our Prevail protective underwear to better meet the needs of women who are managing incontinence and don’t want to compromise on comfort or style.”

Designed for premium comfort and discretion, Prevail Neutral underwear includes MaxSorb gel technology and delivers up to 10 hours of bladder protection. With Omni-Odour Guard technology to stop odours before they start, women can feel confident wearing Prevail Neutral underwear during the day or at night.

The underwear’s high-waisted fit and body-contouring design provide support and help eliminate panty lines. First Quality plans to expand style offerings and add more colours to the Prevail Neutral line in 2025, the company said in a press release.

“It’s common for women to experience bladder changes as they age, especially during menopause,” said Rothberg. “Our Prevail Neutral underwear meets women where they are on their journey, and hopefully empowers them to embrace each stage of life.”

First Quality has introduced Prevail Neutral, a new line of protective underwear available in sleek black. Designed with a focus on comfort and style, it features MaxSorb gel tech for up to 10 hrs of bladder protection and Omni-Odour Guard to prevent odours. The high-waisted, body-contouring design aims to provide discretion and eliminate panty lines.