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US' Hospeco Brands Group completes integration of Innocore

03 May '24

2 min read

US' Hospeco Brands Group completes integration of Innocore

Pic: Business Wire

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Hospeco Brands Group (HBG) has completed integrating Ontario-based Innocore as of May 1, 2024, continuing operations under the HBG name.
Combining Innocore's wipes expertise with HBG's product range strengthens service in Canadian markets.
Former Innocore management now leads HBG's Canadian business, ensuring uninterrupted support for customers.

Hospeco Brands Group (HBG) has completed integration of Ontario-based Innocore, effective May 1, 2024. HBG acquired Innocore a year ago, and all existing operations have continued under the Innocore name. Effective immediately, Innocore’s legacy go-to-market teams and activities, including sales, customer support, and marketing, will fall under the Hospeco Brands Group (HBG) name, ready to continue serving Innocore customers.

HBG is a United States-based, full line manufacturer of wiping solutions, personal care, odour control, cleanroom, safety, and specialty products to serve building management, industrial and manufacturing, food service, education, healthcare and life sciences, hospitality and wellness, and a myriad of other markets. The integration ensures Canadian customers benefit from the strength and scale of a large global manufacturer with all the expertise and agility of a single-category provider, the company said in a press release.

Innocore, now Hospeco Brands Group, is well-known as a leading manufacturer of premoistened, non-woven, surface and personal wipes, and other hand care products in Canada. The Touch Point brand in the United States and Certainty brand in Canada are now fully integrated into the HBG Signature Bundle of products. The integration complements HBG’s already-robust wipes offering and expands the company’s North American footprint in the wipes’ market.

Innocore’s legacy management team will now lead all Hospeco Brands Group Canadian business, strengthening the focus and support of this important market. Existing customers will experience no changes in salesperson, pricing, or customer support.

Earlier this year, in February, HBG opened a new 58,000-square-foot warehouse next to the legacy Innocore manufacturing facility in Woodstock, Ontario, expanding its Canadian footprint and readiness to serve a growing Canadian customer base.

Fibre2Fashion News Desk (RR)