Snider’s deep industry knowledge and extensive network combined with his research and analytical skills will provide relevant decision-making data, reports, and presentation to INDA members and the industry at large, according to a press release by INDA.
Before starting his consulting firm 16 years ago, Snider supported three divisions as technical marketing manager for Nordson Corporation, and as European and Latin American regional manager for J&M Laboratories
“Producing and delivering industry actionable market insights provide a unique value to our members,” said Tony Fragnito, INDA president. “These insights will inform INDA’s advocacy efforts and fulfil one of the many key value propositions INDA offers its members. Mark will be the reasoned and relevant voice of INDA regarding market and industry dynamics and impacts on industry trends. We are delighted to have Mark join us in this visible and vital role.”
Snider will expand upon INDA’s membership outreach and research initiated by MaryJo Lilly, INDA’s market intelligence leader, to realise INDA’s new vision for industry intelligence. Lilly will continue to assess strategic market research initiatives and special projects.
Fibre2Fashion News Desk (NB)