US' UniFirst launches visibility workwear for men & women

Features of the new collection include segmented silver reflective striping to enhance visibility in low light conditions; lightweight breathable fabric constructed with moisture-wicking technology for mobility and comfort; and a modern colour-block design, according to a press release by UniFirst. The assortment comprises high-quality garments exclusively manufactured by UniFirst in ISO-9001-certified facilities.

“Our goal with Spotlite MV was to create a solution that serves an overlooked segment of the market in the transportation, warehousing, and logistics sectors,” said David Katz, UniFirst executive vice president, sales and marketing. “These hardworking men and women are actively out and about representing their companies in customer-facing, service roles and need garments that look great and perform well. Spotlite MV offers the perfect combination of reflective striping, performance fabric, and sharp looks to help these workers stand out in style.”

The inspiration for Spotlite MV came from the new uniforms UniFirst designed and manufactured for their own team of service workers — the Route Sales Representatives (RSRs) — who service more than 300,000 customer locations daily. UniFirst launched the new RSR uniforms last year, swiftly capturing the attention of customers who wanted the same garments for their teams. With interest growing, UniFirst quickly began developing the Spotlite MV collection as a new customer offering.

Fibre2Fashion News Desk (NB)