Boom Boom to sponsor US cricket apparel & gear

The international cricket company has a strong association with the game all over the world and sponsors some of the best known cricketers in the worlds including Pakistan star Shahid Afridi, South Africa’s Herchelle Gibbs and Hamish Marshall from New Zealand.

BoomBoom is represented in the USA by Ashraf Marketing International Inc. (“Ashraf”). Ashraf President Mr. Muhammad Yousaf spoke on behalf of BoomBoom about the new sponsorship arrangement with USACA;

“The BoomBoom philosophy is simple – Freedom to Play. At BoomBoom, traditional conventions are challenged and players of all abilities are encouraged to express themselves on the pitch. Cricket is a changing game and BoomBoom is at the heart of this. We believe that the game is evolving and our corporate objective is to be a key component of that evolution.”

“Cricket in the USA is beginning to emerge as more than just a niche sport and we at BoomBoom wanted to be part of this commitment to excellence. We love the new direction that USACA is taking and we believe that the US National Men’s, Women’s and Youth teams are going to make a significant impact on world cricket in the years ahead. The fact that our world class apparel will be worn by the National teams competing in ICC Tournaments will provide our brand with great visibility in this market. We are also excited to see the US national players using some of our cricket equipment in competition”.

USACA CEO Mr. Darren Beazley was delighted to have the BoomBoom’s support for the next two years; “This is an important time for US cricket. USACA has made as firm commitment to improve our international cricket performances and to find a partner that is prepared to invest in USACA and grow with us was a bonus. Our Men’s Women’s and Youth teams need corporate support such as this to succeed. Our performances won’t improve overnight, but with a partner that is as passionate about cricket as we are, there is every chance that US cricket will make a positive impact in the years ahead.”

“A key element of this arrangement is the development of the USACA online cricket store. Our plan is to offer a range of high quality cricket products and competitive prices that our members will benefit from. BoomBoom is a leading cricket company and will provide USACA with the expertise that we are seeking in this area.”

The first team to wear the BoomBoom cricket apparel will be the US National Men’s team who will compete in the Auty Cup in Toronto from July 24th to 29th. The team will participate in a 2 day match (wearing BoomBoom’s cricket whites), a 50 over match and two T20 matches (wearing BoomBoom’s colored clothing).

United States of America Cricket Association