Invista’s Cordura brand and Carhartt are set to display their latest generation of Full Swing Steel line of apparel at the Outdoor Retailer Summer Market (ORSM), which will be held from July 23 to 26, 2018, in Denver. The new collection will be seen in Cordura’s booth #54037-UL and Carhartt’s booth #46007-UL. Carhartt is a global premium workwear brand.
Carhartt’s newest generation Full Swing Steel line is a dynamic workwear collection designed and developed through an extensive consumer insight programme. The collection consists of a men’s full swing steel jacket, full swing steel cargo pant, full swing steel double front pant, and full swing steel multi-pocket pant, incorporating multiple Cordura fabric technologies to deliver flexible, versatile, durable solutions for hardworking people.Invista's Cordura brand and Carhartt are set to display their latest generation of Full Swing Steel line of apparel at the Outdoor Retailer Summer Market (ORSM), which will be held from July 23 to 26, 2018, in Denver. The new collection will be seen in Cordura's booth #54037-UL and Carhartt's booth #46007-UL. Carhartt is a global premium workwear brand.#
Anne Rourke, design manager for bottoms at Carhartt said, “Our latest line of Full Swing garments was built and inspired using years of jobsite visits and insights from our Carhartt crew - carpenters, roofers, aircraft, and diesel mechanics, landscapers, and engineers are just a few of the occupations we reached out to. We worked with our Insights team and even used a crowd sourcing tool to help design and test products with the goal of creating the ‘Ideal pant solution’. With the crew’s invaluable feedback on optimal ergonomics and functionality, we developed products such as our full swing steel multi-pocket pant not only with extra rugged stretch Cordura NYCO fabric for mobile durability but also with additional Cordura fabric reinforcement in critical wear areas.”
The actual sketching, fabric and trim development, testing and prototyping to final product was approximately a year long process. Engineered Cordura fabric technologies in combination with ergonomically placed kneepad pockets were incorporated to provide an enhanced level of comfort and protection. (GK)
Fibre2Fashion News Desk – India
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