Invista’s Cordura brand sponsored for the recently held second annual Struktur Event, a creative conference for the active outdoor design industry, in Portland.
As part of the sponsorship, the Cordura brand collaborated with brands like High Above, Carryology, and Bellroy to create a limited-edition bag designed exclusively for Struktur attendees.Invista's Cordura brand sponsored for the recently held second annual Struktur Event, a creative conference for the active outdoor design industry, #
Global Cordura brand and marketing director, Cindy McNaull said, “We were excited to collaborate with Struktur participants to share knowledge and insights of the fabric technology advancements designed for outdoor, active and lifestyle products. The Cordura brand is dedicated to supporting designers. We enjoyed working with High Above, Carryology, and Bellroy to showcase our commitment to the design community with limited edition bags.”
This year’s Struktur conference explored the themes of design leadership and design communication, including what it means to run a design-focused company, how to develop and sustain creative teams, how to succeed in the new selling environment, and more, according to a company release.
Struktur coordinator Michelle Rose said, “It was meaningful to partner with a brand that is as dedicated to the design community as Cordura fabric. We’ve received incredible positive feedback and have witnessed successful ideas and partnerships from the past two shows and look forward to potential new locations and projects for Struktur’s future.”
Known for its resistance to abrasions, tears, and scuffs, Cordura fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery, and backpacks to footwear, military equipment, tactical wear, workwear, and performance apparel.
Invista is one of the world’s largest integrated producers of polymers and fibres, primarily for nylon, spandex, and polyester applications. (GK)
Fibre2fashion News Desk - India
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