Additionally, products from several major market segments including transportation, innovation, building and specialty will also be available. In conjunction with launching their new website, www.freudenberg-nw.com, Freudenberg will also be promoting its new corporate slogan "The Solution Engineers – Wherever you are" to demonstrate its global presence and focus on meeting customer needs.
"IDEA 2013 gives us the opportunity to showcase a wide variety of Freudenberg Nonwovens products for several of our key market segments, with a special focus on eco-friendliness. Events like IDEA 2013 are important because they provide the opportunity to receive input from our current and potential customers which we can apply in our product development," says John McNabb , General Manager North America.
Freudenberg Nonwovens is introducing its innovative and eco-friendly nonwoven product Lutradur ECO, made with REPREVE recycled PET resin. REPREVE is a brand made with recycled materials, including plastic bottles. Unlike any other recycled ingredients, REPREVE is made with the highest quality standards in the industry, and certification and verification that ensure product integrity.
Lutradur ECO has the same outstanding product properties such as dimensional stability, high temperature resistance, non-fray properties and surface uniformity, only it's better for the planet thanks to REPREVE. Lutradur ECO is suitable for many applications, including wall covering substrates, carpet backing, landscape & geotextiles, green roof systems, building & construction, coating and printing substrates, and many other end uses.
The transportation segment will feature its award-winning Lutraflor product, a new generation of nonwoven carpeting. This unique material consists of a 100% polyester composite construction using a color-mastered staple fiber layer and a spunlaid nonwoven substrate. It has superior abrasion resistance, luxurious appearance, and high recycle content to help achieve green initiatives. This unique weight-savings material will compliment other Lutradur applications within the transportation lineup such as automotive underbody shields and carpet tile backings for the airline industry.
New applications using Freudenberg-produced materials will be on display in the innovation sector of the booth. Materials such as Evolon, a unique microfilament fabric, have been fabricated into novel end-use products such as in-flight service blankets for the airline industry and durable sleeping bags for the outdoor enthusiast. Newly developed Lutrabond Fine Denier materials will also be a focus in this segment to promote its several key benefits such as web uniformity, high tear resistance and most importantly the ability to seal, weld, laminate or print with the substrate.