Garmatex identifies opportunity in performance textiles

Doane says that Garmatex Chairman Keith Gracey has coined the phrase ‘fiberithm technology’ — a play on the word algorithm — as an apt description of the protocol involved in developing the company’s fabrics.

“If someone else says, ‘Let’s start building technologies for fabrics’ they will be starting from scratch.” Says Doane. “We have the head start and we can maintain a leadership edge. And frankly, that’s where the financial opportunity is, too.

It makes a lot more sense — and I will say this out loud — for a large company that wants to improve its own fabrics to buy a company like ours, or work with a company like ours, than to try to develop its own line of fabrics. They’d spend so much time, so much money, and they would still be behind where we are. It makes a lot more sense to stand on our shoulders and utilize our decades of research and development.

Garmatex