Huggies to offer diapers at low prices for babies in need

The announcement is part of Huggies’ continued commitment to answering President Obama's March 2016 call for helping the one in three families suffering from diaper need, the inability to provide fresh, clean diapers for their babies. Huggies has donated more than 200 million diapers and wipes since 2010 and helped build up a capability of over 300 diaper banks across the country as the founding sponsor of the National Diaper Bank Network (NDBN).

“Having access to a Huggies quality diaper through this program is the best value the network has had yet. In addition to the 20 million diapers that Huggies donates to NDBN each year, the new diaper purchasing program will provide NDBN members access to a trusted source of diapers needed to fully serve struggling families in their local communities,” said Joanne Goldblum, chief executive officer of the NDBN.

Kimberly-Clark, the parent brand of Huggies, first brought the issue of diaper need to the forefront in 2010, when a groundbreaking Huggies study revealed one in three US moms suffer from the inability to provide fresh, clean diapers for their babies. These parents often have to choose between paying for food or diapers, which can lead to increased stress and strife.

“These efforts support No Baby Unhugged, our promise to help babies get the hugs they need to thrive. We are inspired by parents’ hugs - nurturing baby with care, cradling baby in comfort and surrounding baby in protection. The holidays are the perfect time to think about others and give back, so we are turning that inspiration into diaper donations and providing even more access to our high-quality Huggies diapers to benefit the NDBN,” said Giusy Buonfantino, president of Kimberly-Clark Baby and Child Care North America. (KD)

Fibre2Fashion News Desk – India