Hygiene products producer SCA, which has been active in the Indian market since late 2013, has inaugurated its first manufacturing facility for personal care and tissue products in India.
The facility set up at a cost of SEK150 million, produces baby diapers and tissues and is located in Pune. Its baby diapers are sold under the Libero brand and tissues under the global brand, Tork.Hygiene products producer SCA, which has been active in the Indian market since late 2013, has inaugurated its first manufacturing facility for person#
“The low penetration of hygiene products and the large population in India provide the potential for future growth and the plant will enable us leverage the growth potential,” said Magnus Groth, CEO of SCA.
“The investment is in line with our strategy of strengthening SCA’s presence in emerging markets and understanding the markets we operate in is very important to me, hence this trip,” he added.
“SCA has shown deep commitment and has invested time and effort to understand the Indian market and consumer needs as we enter a new phase,” Cecilia Edebo, Managing Director of SCA in India said.
“With this new production facility, SCA underlines its long-term strategy for our business in India,” Edebo too added by saying.
The SCA team in India launched its biggest information and educational campaign ever in 2014, under which they reached 2,300 doctors, 5,000 hospitals and clinics and 1.2 million mothers and babies.
“The team also communicated the importance of good hand hygiene to more than eight million people,” Groth informed.
SCA Group has about 44,000 employees and sales in 2014 amounted to approximately SEK 104 billion or €11.4 billion. (AR)
Fibre2fashion News Desk - India
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