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K-C launches U by Kotex ultra thin sanitary napkins

09 Jul '15

2 min read

Kimberly-Clark’ U by Kotex brand has introduced U by Kotex security ultra thin pads with 3D Capture Core, a one-of-a-kind center that locks away wetness to help stop leaks, with new Xpress DRI, a cover with fast absorption.

The new 3D Capture Core and Xpress DRI cover are also found on U by Kotex CleanWear Ultra Thin pads. Other product benefits of U by Kotex Security Ultra Thin pads and U by Kotex CleanWear Ultra Thin pads include uniquely shaped wings for a secure fit and an ultra thin, four-layer absorbent system for seriously dry protection, according to a company release.

The launch of U by Kotex Security Ultra Thin pads with 3D Capture Core and new Xpress DRI cover is part of Save the Undies, an integrated marketing program that aims to help women change the way they think about and experience feminine care. The program also includes partnerships with top-tier vloggers who will be spotlighting the new product in upcoming videos, fresh, informative content on the brand’s owned and promoted social channels, and attention grabbing TV, print and online advertising.

Kanchan Patkar, U by Kotex brand director, Kimberly-Clark said, “With women’s increasingly busy schedules the last thing they want to worry about is whether or not their feminine care products are going to work.

As the brand which created the feminine care category nearly 100 years ago, U by Kotex continues to help women manage their periods more easily and have a better feminine care experience overall. We are dedicated to breaking down barriers and introducing unique product designs that offer outstanding protection improvements.” (GK)

Fibre2Fashion News Desk - India