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Kalitta Motorsports to work with Revchem Composites

21 Feb '20

2 min read

Pic: Revchem Composites

Kalitta Motorsports has joined hands with Revchem Composites in a diverse marketing partnership. The multi-time world championship drag racing team will work with Revchem Composites, one of the leading composite distribution companies, throughout the course of the 60th annual NHRA Winternationals on technical opportunities as well as strategic partnerships.

Many corporate partners have already aligned with the race team. Kalitta Motorsports already uses a variety of products distributed by Revchem Composite in their Michigan based shop, and Revchem will be branded on Doug Kalitta’s Mac Tools Top Fuel dragster’s rear wing throughout the season. Revchem Composites will also be participating in the dynamic business to business pit-side hospitality programme Kalitta Motorsports hosts at each NHRA national event.

“The partnership with Revchem Composites will definitely help Kalitta Motorsports on the track and in the pits,” said Chad Head, general manager Kalitta Motorsports. “We have already begun to have great conversations with their technical experts to look as improvements on our race cars and we will be introducing them to our marketing partners at the races through our hospitality programme. The biggest advantage we see is how well our core values align. Both our organisations are built on increased productivity and excellence.”

Revchem Composites, which is celebrating its 45th anniversary in 2020, has a wide range of applications and business interests that stretch from aerospace and military applications to movies, marine, surf, and the sports industries. Their expertise also has had an impact in the automobile industry and in job shops around the world. As a family-owned and operated business, Revchem Composites has been an active exhibitor at SEMA and PRI for many years, so the affiliation with Kalitta Motorsports was a natural extension of that history.

“Teamwork is the ability to work together toward a common vision; all of us here at Revchem Composites are beyond excited about our new relationship with Team Kalitta Motorsports,” said Pete Pendleton, president of Revchem Composites. “For Revchem, Drag racing is in our DNA, dating back to 1975, having grown up here in So Cal, from OCIR to attending the Winternationals in Pomona in 1977. We respect all the accomplishments of the entire Kalitta organisation and its objectives. Teamwork is the fuel that will allow this new partnership to attain outstanding results.”

Fibre2Fashion News Desk (SV)