Licensed sports apparel leader Majestic Athletic and premier camouflage lifestyle brand Mossy Oak have announced a licensing agreement that will broaden the reach and appeal of both camouflage and team sports apparel starting in fall 2016.
The multi-year partnership allows Majestic to design, manufacture, and market sports licensed camouflage product across select leagues and channels of distribution, according to a press release.Licensed sports apparel leader Majestic Athletic and premier camouflage lifestyle brand Mossy Oak have announced a licensing agreement that will broad#
Majestic Athletic and Mossy Oak are aligned in recognising the growing segment of sports fans / outdoor enthusiasts in the market today. The unique collection of co-branded product is a strong addition to each company's portfolio and will enhance their positions as industry leaders.
Jim Pisani, president of Majestic Athletic said, “This collaboration bridges an apparel gap between outdoor and licensed apparel enthusiasts. This natural synergy provides a platform to develop product infused with camouflage and team marks that will resonate with sports and outdoor fans across the country. We're excited about this new opportunity and in becoming a member of the Mossy Oak family.”
Chris Paradise, chief sales officer of Mossy Oak brand Camouflage said, “Our partnership with Majestic further broadens our expansion of the Mossy Oak brand across the team sports categories. We are honoured to be united with the Majestic team and look forward to bridging the passion of the outdoors into the hearts and minds of athletes and sports fans across the country.” (GK)
Fibre2fashion News Desk - India
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