L'eggs Hosiery, America's favorite hosiery brand, brings the latest legwear innovation to the mass marketplace with the introduction of the new Silken Mist Ultra Sheer with Run Resistant technology.
Once available in department stores only, run resist technology incorporates a blend of soft and silky innovative yarns that make sheers less prone to run. The result is beautifully sheer legs with a flawless look that complements every fashion style.L'eggs Hosiery, America's favorite hosiery brand, brings the latest legwear innovation to the mass marketplace with the introduction of the new Silken Mist Ultra Sheer with Run Resistant technology. #
"It's the perfect marriage of beauty and innovation," says Angela Hawkins, general manager of Hosiery for HanesBrands. "With this new product, women can feel confident about their appearance at work and late into the evening."
In keeping with its tradition of empowering women on the go, L'eggs will launch the new Run Resistant Ultra Sheer with an exciting campaign that inspires women to "Live More and Run Less." L'eggs is bringing back its popular sweepstakes where consumers have a chance to win a trip to New York City, the fashion capital of America, for a style makeover with celebrity stylist and author Phillip Bloch.
Leggs Hosiery