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P&G's Always Discreet bags Product of the Year

11 Apr '15

2 min read

Always Discreet, the global leader in feminine care has bagged the Good Housekeeping Seal and named Product of the Year in the bladder protection category.

In addition, Always Discreet liners were granted a Better Homes and Gardens Best New Product Award. After extensive evaluation by the Good Housekeeping Institute, Always Discreet liners, pads and underwear earned a Good Housekeeping Seal, which offers a limited consumer warranty. In a TNS survey of 40,000 consumers Always Discreet liners, pads and underwear were voted the 2015 Product of the Year in the bladder protection category. Additionally, Always Discreet liners were voted the 2015 Best New Adult Incontinence Product in a study of over 70,000 consumers conducted by BrandSpark International, according to a statement from P&G.

Curve-hugging, disposable Always Discreet underwear is discreet to wear, soft and comfortable, and has the extra protection of Dual LeakGuard barriers to help stop leaks. Always Discreet underwear is feminine and offers innovative OdorLock technology that neutralizes odours instantly.

Chandrika Kasturi, Always Discreet product research director said, “Consumer credentials, like the ones achieved by Always Discreet, help women identify products that will work as an effective solution. Women looking for incredible bladder leak and odour protection can find it with Always Discreet.” (GK)

Fibre2fashion News Desk - India