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Pamperino Baby Wipes feature Lenzing Viscose

07 Mar '12

2 min read

The Russian converter Avangard places its trust in the positive image of the Lenzing Viscose® fiber brand. This decision enables parents in Russia to learn about the raw material used in Pamperino baby wipes.

Pamperino is a baby care wet wipes range which aims to meet the needs of both babies and their parents. Oleg Ryaboshapka, General Manager of Avangard, says: “From our experience we know that only the best is good enough for sensitive baby skin. In addition, our wipes need to be especially convenient to allow parents to act quickly when necessary”.

Lenzing Viscose® fully meets the requirements of babies and toddlers: On the one hand the fiber is soft and gentle and on the other hand its cellulose origin enables Lenzing Viscose® to naturally absorb nourishing lotion which pampers the skin. Wolfgang Plasser, General Manager of Lenzing's Business Unit Nonwovens, adds: “When talking about baby products it is always important to unite the aspects of performance and environmental sustainability. Parents are especially sensitive about the environment because they want to keep our planet liveable for their children.”

Pamperino wipes are part of Mother Nature as Lenzing Viscose® is made from trees. For Lenzing, sustainability begins with sourcing wood from responsibly managed forests and continues all the way through production. After use, Lenzing Viscose® can even return to nature by biodegradation.

With ten of their own trade marks and established contract manufacturing, Avangard is the leading wet wipes producer in Russia. Based on its comprehensive knowledge, Avangard is aware of the strong influence that the fiber has on performance and sustainability of the end product. Oleg Ryaboshapka explains: “It is important for me to allow consumers to make an informed decision. I fully believe in the benefits of Lenzing Viscose® and therefore feature the brand on the package as well as in our promotion activities.”

Lenzing