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Polygiene acquires British additives company Addmaster

11 Jan '21

2 min read

Pic: Polygiene

Sweden-based company, Polygiene, has recently acquired supplier of high performance additives, Addmaster, making it a comprehensive supplier of antimicrobial solutions for both soft and hard surfaces. Polygiene, a leading international supplier of odour control and freshness technologies, has acquired Addmaster at a purchase price of SEK 374 million.

Of Polygiene’s antimicrobial and odour management products ViralOff, BioStatic, and OdorCrunch, the former, launched in the spring, has performed the best. This comes as no surprise, since according to an ISO standard it is over 99 per cent effective at breaking down viruses such as SARS-CoV-2, which causes the disease COVID-19, within two hours.

“It’s great to have the backing of the EGM. We can now focus on merging the two companies and getting the organisation established. The acquisition will allow us to offer the market a comprehensive solution of antimicrobial functions for both soft surfaces such as textiles and hard surfaces such as floors, handles, kitchen, and bathroom fittings in public spaces. This reduces the need for washing and cleaning, therefore lessens our environmental impact,” Ulrika Björk, CEO of Polygiene said in a press release.

“Our vision is to fundamentally transform the industry, partly by encouraging consumers to change their behaviour and wash less, and partly by getting the industry to adopt our functions and by doing so be part of building an eco-friendly society with an approach to consumption that is more sustainable in the long term. The market is vast and is expected to grow from $10 billion to $20 billion over the next five years on a global scale. We want to be an important and active player in this development, and we hope the industry will come on board, particularly now that our offering is even more extensive,” Björk added.

“It’s a very exciting time being part of bringing together two major players in the antimicrobial industry and creating a powerhouse capable of dominating the industry by being the provider of all solutions for all applications. Utilising the brand power of companies, will significantly enhance the value proposition of antimicrobial protection to our clients, when the public are so educated in the need for hygienic protection and demand is so high,” Paul Morris, founder of Addmaster said.

Fibre2Fashion News Desk (GK)